CoachingCards.com is owned by Colin Schmidt.

Mr. Schmidt is a nationally licensed coach and author of instructional books and articles. In 1994, he designed the first set of Coaching Cards in order to help coaches quickly organize high-quality practices.

Since then, Coaching Cards have been continually updated and improved. The sets are now sold around the world.

In addition to the Coaching Card sets, the site now offers highly recommended books, videos, and DVDs.

Mr. Schmidt is the Founder and Executive Director of Bay Area SCORES, a non-profit organization that runs after-school athletic and academic programs for at-risk youth in San Francisco and Oakland.